A calm, mobile-first ordering experience — from menu to checkout.
A modern digital ordering platform designed for restaurants that want a direct channel to their customers — bypassing heavy commissions from third-party marketplaces. The experience feels fast, tactile and thoughtful on the phone, and stays manageable for the kitchen on the other end.
Give restaurants a branded, mobile-first ordering channel that lifts average order value and preserves margins by cutting third-party fees.
Most restaurant sites are static brochures. Customers who already want to order have to switch to marketplace apps, pay extra, and disappear into someone else's brand. Owners lose data, margin and the relationship.
Interviews with restaurant owners about ordering pain points and kitchen workflow.
Analysis of leading ordering apps to map the fastest path from craving to checkout.
Mobile-first usability review: thumb reach, one-hand use, and quick modifiers.
Mapped user flows for browse → customize → checkout with as few taps as possible.
Wireframed a menu-first layout that keeps categories, cart and CTA always reachable.
Designed a modular UI kit — items, modifiers, cart, order status — for consistent reuse.
Low-fidelity wireframes prioritized a persistent bottom cart, sticky category rail, and modal-based item customization to keep the user anchored in the menu.
A component-driven ordering flow with a persistent smart cart, one-tap modifiers, and a checkout that feels closer to a modern product than a marketplace listing. The interface adapts gracefully from small phones to tablets used at the counter.
Always-visible cart summary with animated add-to-cart and quick edit.
Sizes, extras and dietary tags handled inline with clear visual hierarchy.
Address, notes and payment as one focused step — no unnecessary friction.
Orders arrive with clear formatting, item counts and modifiers first.
Balanced photography, price and modifiers without turning the page into noise.
Designed cart states that stay useful on 360px screens without covering content.
Optimistic UI, skeletons and image strategy to make the flow feel instant.
A production-ready ordering experience aligned with a modern product bar.
Reusable UI system that can be re-skinned per restaurant brand.
Foundation designed to plug into payment, delivery and kitchen tooling.